These factors may make consumers more selective about which restaurants they are choosing which pushes operators like Noodles to provide deals. According to a Morning Consult survey, more than 80% of US consumers said they are eating out less as a result of inflation. This deal comes at a time of high inflation and a potential economic recession that has caused consumers to eat out less. Same-store sales, which measures sales at existing locations, increased 6.4% in the first quarter Sales have been increasing so far this year, too.
system sales at Noodles increased 6% since 2019, according to data from Restaurant Business sister company Technomic. If they’ve maybe been visiting restaurants a little bit less, we want to make sure they come back to Noodles and we want to expose our food to a new audience,” she said. “The goal is really around driving people to the brand that haven’t been in a while, we call them our last audience, we definitely want to bring them back in. “The reason for the offer was number one that it is definitely challenging times for a lot of our consumers out there right now, a lot of people are looking for deals,” she said.Īdditionally, Pool said that the menu aims to expand the brand’s customer base. Chief Marketing Officer Stacey Pool said customers have started demanding lower prices.